Using the alias Harrison T. Rogers, Abel announced the International Sex Bowl, whereby couples from around the world would compete for climax in front of a black tie audience.

Members of the press were invited to attend the Olympic-style competition, which was billed as the most "shocking sporting event ever to be staged."

Outraged protesters from a watchdog group called S.O.S. (Stamp out Smut) picketed outside the venue. They were, however, merely actors hired by Abel to attract further media attention.

The Sex Bowl itself was Abel's ploy to promote the upcoming release of his film, Is There Sex After Death?